We live in times where we can’t freely take on new challenges.

We try not to be troublemakers. We try to be liked.

That’s sometimes a good idea.

But living like that all the time can leave you wanting something more.

Thanks to you, Peach is turning 10.

It may feel like a very long time,
but in “human years,” we’ve just started fourth grade.

Way too young to settle down and take the easy road.

In fact, we want Peach to be a challenger, no matter how old we get.

We want to stay playful and actively overcome headwinds.

When in doubt, we move forward towards what excites us.

When in doubt, we move forward towards what makes everyone smile.

“Unprecedented” is a compliment.

Peach will do what no one else will.

Just like 10 years ago, when we embarked on becoming Japan’s first LCC.