The refreshing of Peach’s brand portrays a gentler, more mature worldview. The corporate color has shifted from bold purple to a rich pink inspired by warmth and ripening fruit. Rather than tying Peach to a single signature color, multiple tones of pink are used; these serve to enhance visibility in airports while creating a calmer atmosphere inside aircraft cabins. Reassuring ivories and browns are layered throughout, while a circular motif and leaf icon serve as a subtle expression of playfulness that raise anticipation for the extraordinary experience of travel.

Alongside the joy and lightness Peach has always offered, the new brand makes Peach closer, more comforting, and a natural part of everyday life.

In designing the new uniforms, Yuya Nakata (POSTELEGANT) aimed to create an aesthetic of "elegance and gentleness" that instills a sense of reassurance in passengers. To harmonize beautifully with the atmosphere of the cabin and airport, the design features a beige-based color palette reminiscent of the soft, inviting hues of a peach. The result is a look that is both approachable and refined, creating an impression that warmly embraces travelers. Naturally, the design also prioritizes functionality—ensuring ease of movement for staff who wear the uniforms daily—by combining supple, high-quality materials with a beautiful silhouette. Playful design touches, subtly incorporated into the details, convey the lighthearted spirit characteristic of Peach. Through these uniforms, we hope to deliver a new kind of air travel experience—one that is elegant yet relaxed, offering passengers genuine peace of mind.